The article undertakes an analysis of the communication practices of film industry subjects in the context of building relationships with government agencies regulating the industry for the period 2017-2018, which was marked by a number of scandals around some premiere film screenings. Participants in communication interaction used a number of communication strategies to resolve crisis situations, the reasons for which were varied: some lay in the economic plane, others - in the peculiarities of legal and administrative practice in the field of cinema, and others - in public perceptions. The analysis of communication interaction between actors of these cases is based on the methodology of discourse analysis. The material for analysis was publications in the media and social media initiated by participants in the conflicts, as well as reactions of representatives of the expert and general public over the period of time under consideration. Analysis of the representation of conflicts in the mass media demonstrated their certain commonality. The strategies for media representation of the conflict in all cases are based on the opposition of values defended by opponents. Observing the crisis communications of film industry actors involved in the conflict allows us to draw conclusions both about the characteristics of the conflict of value systems that is present in the mass consciousness, and about the effectiveness of the communication strategies chosen by these actors.
ISSN: ...
DOI: ...