The article introduces for the first time the artificial intelligence as a communicative phenomenon into Russian-language scientific discourse in the field of media communication and journalism. The basic conceptual characteristics of AI-driven communication are identified. The problem of research a priori is a specific technological determinism, caused by an irrelevant approach to the specifics of algorithms and incorrect interpretation of the concept of “intelligence”. The author defines the specifics of human-to-machine interaction, based on artificial intelligence, in media and journalism. The parameters for processing, creating, and distributing media information using artificial intelligence technologies are presented. First, at a basic technological level, communication is based on various forms of automation and operates in the context of a digital media infrastructure. Goal setting in this case depends on new technological quasi-actors – customers of communication. The effects and effectiveness of communication directly depend on the effectiveness of interaction and communication of all the actors, including algorithms. The analysis of AI-driven media communication determines a critical approach to automated data processing, as the basic parameter of media communication, journalism and foundations of journalism and media as a social institution. In general, the emergence of an approach of AI-driven media communication and journalism research in the communicative paradigm seems relevant, flexible and truly human-oriented, focused on the social effects of AI – that seems more significant.
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