Выпуск № 3 (7) 2024

Issue 7 of the journal “Language. Communication. Society” continues to develop an interdisciplinary approach to the study of pressing issues in linguistics, media communications, and philosophy. Each section offers an in-depth analysis of contemporary trends, reflecting the dynamics of societal development in the context of digital transformation.

Linguistics and Intercultural Communication
This section examines the translation of legal terminology in the English–Chinese language pair, the challenges of multidimensional term representation in terminographic resources, and a systemic analysis of computer terminology. The authors investigate strategies for rendering legal concepts when translating from English into Chinese, identifying culturally conditioned discrepancies between terminological systems and exploring ways to overcome them. Particular attention is paid to the creation of a polyparametric multilingual financial dictionary, where traditional principles of lexicography intersect with the need to account for multiple semantic and functional attributes of terms. The section concludes with a study of the systematic nature of computer terminology, demonstrating the internal logic and hierarchical organisation of concepts within one of the most dynamically developing professional domains.

Media Communications and Journalism
This section is devoted to the specifics of brand promotion in Chinese digital media, the culture of risk management in communication projects, and the features of the informational field of coaching in the Russian- and English-language spaces. The authors analyse the unique mechanisms of brand communication in the Chinese digital environment, including the role of super-apps, platform specificities, and local consumer practices. They also explore the culture of risk management as an indispensable component of successful communication projects, where the identification, assessment, and mitigation of threats become key to the sustainability of media initiatives. It is emphasised that the informational field of coaching in different linguistic areas exhibits varying degrees of institutionalisation, discursive legitimation strategies, and ways of constructing trust in this service sector.

Philosophy
The philosophical section addresses creativity as a national element in the context of national identity, the phenomenon of post-communist Mongolia and Mongolian Khuduunism, and the cultural diversity of world regions in the face of the “labyrinth of solitude,” with particular reference to the Latin American cultural experience. The authors analyse how creative activity can be understood not only as an individual act but also as an expression of a deep‑seated national element that shapes and articulates the self‑awareness of a people. They examine Mongolia’s unique post‑communist trajectory, where traditional worldviews (Khuduunism) intertwine with contemporary challenges, producing hybrid forms of identity. The section concludes with a reflection on the Latin American cultural experience, in which the “labyrinth of solitude” serves as a metaphor for existential and social rupture, while regional cultural diversity offers resources for overcoming it.

The unifying idea of the issue is the interrelation of language, media, and philosophy under conditions of digitalisation and global socio‑cultural change. The authors demonstrate how linguistic research, media communications, and philosophical reflection complement each other, forming a holistic understanding of contemporary communicative processes. The journal continues to serve as a platform for scholarly dialogue, bringing together specialists from different fields of knowledge and contributing to the expansion of a common scientific and educational space.