The article identifies and characterizes the components of the information field of the helping profession of coaching in the Russian- and English-speaking space. In particular, it presents the core definitions that make up the field of coaching discourse, examines the goal-role structure of interaction in the "coach-client" alliance, Ethics and values, subject areas of scientific interests, briefly lists ambassadors, associations and federations, magazines, platforms, clubs and blogs. The study used the continuous sampling method, comparative method and content analysis. The information field of coaching in Russia and abroad (in the English-speaking space) can be characterized as constantly growing due to the fact that coaching is going through a stage of active institutionalization and standardization. The structure of the information space of coaching in Russia and abroad is represented by a series of regulatory documents, a system of definitions and concepts of coaching, scientific works in various subject areas (pedagogy and education; business and management; psychology and medicine; linguistics, etc.), an ethical and value system of guidelines, a complex of social institutions of coaching (federations and associations, platforms and clubs, etc.). The information space of coaching is reflected on websites, blogs and magazines, and is also represented by ambassadors who are actively developing this area, making it increasingly professionally oriented and standardized. In recent years, the information space of coaching has reflected a trend towards increasing institutionalization, the transition from a helping technology to a profession enshrined in the Professional Standard and qualifications, in dissociating the profession from related helping disciplines, and a number of scientists t urning to the subject area of coaching.