The article discusses the importance of ESG communications in the strategic development of a company, the problems and prospects for the implementation of ESG principles, as well as the drivers for the development of companies seeking to effectively communicate their ESG initiatives. ESG principles are actively implemented in Russian and foreign practice, and ESG activities with environmental, social and management indicators are becoming a hot topic of our time. A brief description of the origins of the problem of social responsibility of business and the evolution of corporate social policy is given. The research methods were the analysis of literary sources and research results, the method of comparative analysis, synthesis, generalization, classification and description of the results. Empirical basis of the research: sustainable development standards, reference books, reports, reports, results of Russian and foreign studies, data from non-financial reports, publications on the ESG issue. The results of a survey by the Mikhailov and Partners communication company are presented, which indicate a budget cut for ESG in Russian business in 2022. The Russian Union of Industrialists and Entrepreneurs supports ESG initiatives and has developed recommendations on ESG factors. The results of foreign studies have shown that companies that implement ESG strategies have more opportunities to build trust, increase their reputation and increase profits. It is noted that ESG activity should be consistent with the company's communication strategy. The advantages, problems and development drivers of companies with ESG activities have been identified. The results of Russian and foreign studies have shown that the effectiveness of ESG companies has a positive impact not only on financial performance, but also strengthens the image and reputation, replenishes the public capital of the underlying entity.
ISSN: ...
DOI: ...