The article summarizes the outcomes of the International Scientific and Practical Conference “Media in 2025: Topics, Formats, Opportunities” (24.10.2025), organized by the Department of Journalism, Advertising and Public Relations at Shevchenko Pridnestrovian State University. The paper highlights the main research areas discussed during the event, including ethical and philosophical dimensions of digital communication, the transformation of journalism under the influence of artificial intelligence, the development of public relations and governmental communications, innovations in multimedia storytelling and visual analytics, as well as the axiological role of media texts in shaping regional identity. Special attention is given to the department’s contribution as an academic and research center fostering professional standards in the media sphere of Pridnestroviе, advancing inter-university cooperation, and integrating humanistic and technological approaches to media education. The study concludes that academic initiatives play an increasingly important role in the systematic understanding of the digital transformation of the media landscape.
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