Issues 8-9 of the journal “Language. Communication. Society” continue to develop an interdisciplinary approach to the study of pressing issues in linguistics, media communications, and philosophy. Each section offers an in-depth analysis of contemporary trends, reflecting the dynamics of societal development in the context of digital transformation and socio-political challenges.
Linguistics and Intercultural Communication
This section examines the mechanisms of hate speech in the discourse of social network X against the backdrop of the Palestinian-Israeli conflict, as well as the representation of temporal categories in economic-administrative texts of the 17th century. The authors analyse how the digital communicative environment (platform X) becomes a space for the production and dissemination of hate speech, identifying the linguistic markers of aggressive rhetoric and demonstrating how the platform’s algorithmic features contribute to the escalation of conflict discourse. In parallel, the study explores historical forms of conceptualising time: using 17th-century economic documents, it shows that pragmatic texts shape a specific temporal model, distinct both from chronicle time and from modern economic narratives. Though chronologically distant, both studies converge on the question of how language constructs reality — whether political or economic.
Media Communications and Journalism
This section is devoted to the transformation of PR specialists’ professional training under the influence of artificial intelligence, as well as to rational collaboration as a creative technology in branding. The authors demonstrate that AI is becoming not merely a tool but a driver of change in educational curricula, requiring future PR professionals to acquire new competencies — from prompt engineering to the ethical reflection of algorithmic decisions. The study also introduces the concept of “rational collaboration”, contrasting it with intuitive or purely emotional partnerships in creative industries: the authors propose a system of criteria for assessing the effectiveness of joint work in brand creation and reputation management. It is argued that collaborations built on formalised rational foundations prove more resilient in unstable media markets.
Philosophy
The philosophy section addresses the attitude towards death as a source of creativity in the teachings of Mulla Sadra, as well as a re-evaluation of the concept of radical evil in Hannah Arendt and Immanuel Kant. The authors analyse how, in the Islamic philosophical school of Mulla Sadra, “right thinking about death” does not represent a form of negative existentialism; on the contrary, it serves as a stimulus for creative activity and moral avoidance of evil, diverging from European existentialist interpretations. The second article offers a retrospective revision of the notion of “radical evil” — from Kant’s autonomy of the will to Arendt’s analysis of the banality of evil in totalitarian systems. The author argues that the 21st century requires a synthesis of these approaches to understand new forms of evil — from algorithmic violence to the systemic anonymity of responsibility within digital structures.
Scientific Reviews and Book Reviews
This section includes materials on the celebration of the International Day of Philosophy in Russia, a review of V. P. Preter’s book on McLuhanesque tools for media environment analysis, and a summary of the All-Russian scientific conference on Romance and Germanic philology. The authors of the reviews capture the current state of philosophical education in Russia, showing how institutional formats (public lectures, discussion clubs) shape public philosophy. The book review examines a work dedicated to McLuhan’s media ecology and its operationalisation for contemporary digital research, with particular attention to the concepts of “cyclone” and “instruments” that allow for the diagnosis of media transformations. The conference overview presents key reports in cognitive linguistics, translation studies, and intercultural communication, registering a shift of interest from static language systems to dynamic discursive practices.
The unifying idea of Issues 8–9 is the rethinking of boundaries between traditional and new objects of humanities research: from hate speech on digital social networks to the philosophy of death in classical Persian thought, from AI in PR to historical models of time. The authors demonstrate how linguistic research, media communications, and philosophical reflection complement each other, forming a holistic understanding of contemporary communicative processes in their historical and technological specificity. The journal continues to serve as a platform for scholarly dialogue, bringing together specialists from different fields of knowledge and contributing to the expansion of a unified scientific and educational space.
