Issue № 1 (5) 2024

Issue 5 of the journal “Language. Communication. Society” continues to develop an interdisciplinary approach to the study of current problems in linguistics, media communications, and philosophy. Each section offers an in-depth analysis of contemporary trends reflecting the dynamics of societal development in the context of digital transformation.

Linguistics and Intercultural Communication
This section addresses pragma-communicative analysis as a linguistic tool for genre annotation of specialised text corpora, the manipulative potential of German political cartoons, and the literary fate of Yusuf Balasagun’s poem. The authors demonstrate how integrating pragmalinguistic parameters into corpus tagging procedures enables more accurate genre classifiers, which are significant for automatic text processing and AI-based systems. The mechanisms of manipulative influence in German political cartoons are explored, where visual metaphor and graphic hyperbolisation serve as tools for constructing value judgements and shaping public opinion. The section concludes with an analysis of the literary fate of Balasagun’s poem, examined within the context of the Turkic cultural tradition, its reinterpretation across different historical epochs, and its role as a monument of intercultural dialogue.

Media Communications and Journalism
This section is devoted to the legal regulation of digital advertising as an object of intellectual property, the mechanisms of online information dissemination between government and the public during the COVID-19 pandemic, and the transformation of the research paradigm in media communications and journalism under the influence of artificial intelligence. The authors analyse how the new media reality poses challenges for the legal system in protecting digital advertising products while maintaining a balance between copyright and public accessibility of content. The channels and strategies of information exchange between state structures and citizens during a crisis are examined, identifying factors of trust, data dissemination speed, and the role of feedback. A central place is given to the analysis of artificial intelligence not merely as a technological tool, but as a fully-fledged communicative phenomenon that changes the very paradigm of media research — from linear message transmission to generative, adaptive, and dialogic formats.

Philosophy
The philosophy section addresses the search for truth in culture and the reform of philosophy, the relationship between humanism and a cosmic worldview, as well as the artistic and philosophical reflection “on the paths of cosmism in Van Gogh’s shoes”. The authors consider how the classical philosophical question of truth is reinterpreted through cultural practices, which necessitates a reform of the discipline itself — a move away from speculative absolutes toward a dialogue with art, science, and everyday life. The concept of a cosmic worldview is explored, expanding traditional humanism by including the cosmos, the biosphere, and technological reality within the ethical field. Particular attention is paid to the original motif of “Van Gogh’s shoes”, where through the image of the artist’s ordinary footwear the paths of Russian cosmism are traced — revealing ontological and aesthetic intersections between earthly existence and an aspiration toward the universal.

The unifying idea of the issue is the interrelation of language, media, and philosophy in the context of digitalisation and global socio-cultural changes. The authors demonstrate how linguistic research, media communications, and philosophical reflection complement each other, forming a holistic understanding of contemporary communicative processes. The journal continues to serve as a platform for scholarly dialogue, bringing together specialists from different fields of knowledge and contributing to the expansion of a unified scientific and educational space.