Issue № 3 (3) 2023

The third issue of the electronic scientific journal "Language. Communication. The Society" continues the tradition of an interdisciplinary approach to the study of current issues in the field of language, communication and society. Each section of the journal offers an in-depth analysis of current trends and challenges facing researchers and practitioners.

Linguistics and intercultural communication
This section examines the issues of the mutual influence of languages and cultures, as well as the role of word formation in the transmission of cultural characteristics. The authors explore how African languages enrich French by forming new lexical and semantic models. They analyze the evolution of the emotional concept of "joy" from the Middle English period to the present, demonstrating changes in its perception and expression. The section concludes with an analysis of the development of metaphor theory from antiquity to modern neuro-linguistic research, emphasizing its cognitive and communicative significance.

Media communications and journalism
The section is devoted to topical issues of the media space and advertising technologies. The authors reveal the features of media advertising, its role in increasing brand awareness and effective strategies for its use. They emphasize the importance of visual formats and a targeted approach. The researchers offer practical recommendations on structuring and writing the final qualifying thesis of a modern specialist in the field of advertising and PR, focusing on the creation of media products as a demonstration of professional competencies. It also examines the influence of media on the formation of public opinion and the dissemination of radical ideas, which is especially important in the context of digitalization of information.

Philosophy
The philosophical section of the journal deals with issues of education, civilization and ontology. The authors analyze the problem of the loss of cultural identity and the role of education in its preservation. The interpretation of the Hegelian formula and its relevance for modern philosophical thought are considered. The section ends with an article that introduces readers to classical Islamic philosophy and its contribution to the development of ontological concepts.

The unifying idea of the issue is the interrelation of language, media and philosophy in the context of global socio-cultural changes. The authors demonstrate how linguistic research, media communication, and philosophical reflection can complement each other, forming a holistic understanding of modern communication processes. The journal continues to serve as a platform for scientific dialogue, bringing together experts from different fields of knowledge.