Issue 10 of the journal “Language. Communication. Society” continues to develop an interdisciplinary approach to the study of current problems in linguistics, media communications, and philosophy. Each section offers an in-depth analysis of contemporary trends, reflecting the dynamics of social development in the context of digital transformation and global communication challenges.
Linguistics and Intercultural Communication
This section examines the main directions of conceptual research, the problems of translating elliptical sentences from English into Russian, and the specific features of transferring stylistically marked lexis from Chinese into Russian in the genre of claim letters. The authors analyse the evolution of the conceptual apparatus in linguistics, systematising approaches to the study of mental representations and their linguistic realisation. Particular attention is paid to the translation of elliptical constructions, which reveals differences in syntactic norms and pragmatic economy between English and Russian — the study identifies strategies for filling meaning gaps while preserving the communicative effect. The section concludes with an analysis of stylistically marked lexis translation in official business discourse (based on Chinese claim letters), showing how neutralising or intensifying stylistic nuances affects perlocutionary effect and cross-cultural accuracy in business communication.
Media Communications and Journalism
This section is devoted to the narratives of the “new world order” in the discourse of China Daily, the influence of online media on social epidemics, and the representation of the WhatsApp messenger in the mirror of mass media. The authors explore the ideological and linguistic features of constructing the international agenda in Chinese state media, revealing how lexical choices and rhetorical strategies shape a normative image of global governance. The phenomenon of online media as a factor capable of accelerating or slowing down social epidemics — from information panics to behavioural contagion — is also examined; it is emphasised that algorithmic feeds and viral mechanisms turn the media not only into transmitters but also into drivers of collective emotions and actions. A separate perspective is provided by the analysis of the WhatsApp messenger: the authors show how mass media construct the image of this application — from a tool of private communication to a threat to public safety and a “phenomenal phenomenon” of hybrid communication.
Philosophy
The philosophical section of the journal addresses issues of human potential in Chinese philosophical discourse, the path of European cultural development in connection with the problem of Good and Evil, and the reflection of human evolution and the evolution of human communities in cinema and literature. The authors analyse how the Chinese philosophical tradition — from Confucianism to contemporary interpretations — conceptualises human potential, emphasising either the idea of innate virtue and self-cultivation or socially conditioned mechanisms for its realisation. The article also explores the fundamental question for European culture of the relationship between Good and Evil as a driving force of historical development; it traces how the transformation of ethical systems from ancient tragedy to postmodernism has redefined the trajectory of European civilisation. The section concludes with a study of cinema and literature as forms of reflection on human evolution — from biological to social and technological — demonstrating how artistic narratives model scenarios of collective future and collective memory.
The unifying idea of the issue is the interrelation of language, media, and philosophy in the context of digitalisation and global socio-cultural changes. The authors demonstrate how linguistic research (from conceptual analysis to translation problems), media communications (from state narratives to viral epidemics), and philosophical reflection (from ethics to anthropology) complement each other, forming a holistic understanding of contemporary communicative processes. The journal continues to serve as a platform for scientific dialogue, bringing together specialists from different fields of knowledge and contributing to the expansion of a shared scientific and educational space.
