NEW DICTIONARY OF ADVERTISING AND PUBLIC RELATIONS

The article presents a review of a new textbook by representatives of the St. Petersburg school of public relations – a dictionary-handbook of key terms in advertising and public relations. The innovative nature of the publication is emphasized: its terminology, which strictly adheres to the conceptual framework of advertising and public relations, and the method of representing lexicographic material – the nested method (a method of distribution by thematic fields). As the main nests with modifications reflecting the current state of communications, the components of Harold Lasswell's classic model of the communication act are presented: subjects and objects of advertising and PR; communication tools; communication technologies; communication channels; communication products; communication outcomes. The handbook is primarily written as a study reference.