The article defines the features of strategic communication mediated by artificial intelligence technology. To study professional social communication in evaluative AI, it is assumed that the relevant application of system-level and model methodology, from the perspective of the St. Petersburg school of PR. From a theoretical point of view, it was determined that in strategic communication the functions of artificial intelligence are paradoxical and ambivalent, since it forms the potential for destruction of the most powerful model of professional interaction with audiences; development of AI technologies provokes communicative autonomy of quasi-actors. The specificity of the traditional narrative of strategic communication is that it is a quasi-personal a priori, primarily determined technologies; how the format of corporate perception represents corporate situation-specific versions of reality and is a reflection of a specific way of designing and represents this apparent reality. The use of an artificial intelligence program in strategic communication is in its infancy. And this format of a significant gap at the technical and technological level of the solution of the initial stage of technology development is realised by professionals and a priori participants of quasi-subjects. At the level of social communication, the problems stems from the high level of professional narratives, the correct correlation of goals and the coverage of communications in regions with target audiences. The current state is observed as a competency-based digital divide. Verification of the results of the study is conducted within the framework of the focus group of opinions (n = 12, 2023), during which the previously conducted author's research was conducted, including expert interviews (n = 4, 2020).
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