The focus of this article is on speech techniques and linguistic means of manipulative influence on the addressee, used in the German-language media discourse. The relevance of this study is due to the increasing role of the mass media and their potential to influence the addressee. The corpus of research on ways to impose false information is based on 28 journal articles and interview conversations published in German and Austrian media for 2020-2023. The methodology of the study was based on the methods of contextual, situational-interpretative and communicative-pragmatic analysis of the most effective linguistic means used in the mass media to change the meaning of the information conveyed. The use of speech tactics considered in the article is due to the desire of the addressee to present information from the angle of view he needs and to form an actual public opinion. The typical methods of imposing false information on the addressee are analyzed, firstly, the communicative strategy of "friend-foe", and secondly, the tactics of hanging false labels, implemented through the use of evaluative vocabulary with negative and positive connotations, euphemisms and dysphemisms. As a result of the use of such speech tactics, the mass media realize their communicative and pragmatic attitudes: a change in the opinion of the mass addressee about those who are designated as "foe", "enemies" who do not share the values of "friends". Mediation of the necessary mental attitudes to the addressee is carried out, as a rule, implicitly, which allows us to talk about manipulative influence, about imposing false information on the facts of reality on the addressee in order to program a negative attitude towards an ideological opponent.
ISSN: ...
DOI: ...